Short-form for people who talk to camera
Short-form video from footage you already have.
Ad sets for your paid campaigns, reels and clips for your feed: cut, captioned and ready to post, from one recording.
How it works
One recording. Five ads to test.
01 / 05
Your raw recording
A webinar, a call, a phone video. Long, with pauses and retakes. Send it exactly as it is.
And for your feed
One long recording. Four reels to post.
A podcast, a YouTube video, a webinar: somewhere in it are moments that stand on their own. We find them and cut each one into a finished reel with its own hook.
01
Send a long recording
A link or the file: podcast, YouTube video, webinar, livestream.
02
We find the moments
The parts that make sense with no context: a story, a mistake, a strong opinion.
03
Each becomes a reel
Its own hook across all three layers, captions on the words, punch-ins, b-roll and sound.
Samples
Our own short-form, made the same way.
We're cutting a demo set from our own footage: an ad set and reels from the same recording. It's exactly what a Starter looks like.
Eyas Motion · demo set / In production
5 ads · 4 reels · 9:16 and 4:5
Recent work: 10 ad sets (50 ads) for creators in coaching and trading education, through an agency.
- Demo ad, hook 1
Demo ad · 9:16 · In production
Ad · hook 1
Opens by correcting a belief the viewer already has, then runs into the body.
- Demo reel
Demo reel · 9:16 · In production
Reel from a long recording
One moment from a long recording, cut into a reel that stands on its own, with its own hook.
- Free sample
Sample format · In production
A free sample
The first 8 seconds of a running ad rebuilt across all three hook layers, or one reel cut from a long video.
Our own footage. Not a client.
Pricing
Start free. Then 5 ads or 4 reels.
Fixed prices per pack: no agency retainer, no per-video haggling. A reel is a full edit of its own, so a pack holds 5 ads or 4 reels. Founding prices for our first three direct clients, who keep them for as long as they stay.
Free
Start here · 5 a week
Free sample
We rebuild the first 8 seconds of an ad you're running across all three hook layers: the text on screen, the words and the opening shot. Cut from the raw recording behind it, with punch-ins, captions and sound. Or we rewrite the hooks for one of your ads, if you'd rather.
- Your first 8 seconds, rebuilt across all three hook layers
- Cut from your raw footage, not the finished ad
- In 9:16 and 4:5, yours to run either way
- A short note on what we'd test next
- No call needed
Five a week. Tell us which ad, then send the raw recording behind its opening. The ad file works if raw isn't handy.
Starter
Founding$2005 ads
Founding price. $300 from client four.
One ad set: 1 body, 5 hooks, 2 CTAs rotated.
Your first test.
- 5 finished ads, 9:16 and 4:5
- Captions, punch-in zooms, your b-roll, music and sound
- Hooks found in your footage, hook text written for you
- Every ad with two endings: your ad CTA and an organic comment CTA
- The body approved before anything else
- Two rounds of notes, about 7 business days
Pack
Founding$35010 ads
Founding price. $500 from client four.
Two ad sets, or one body with ten hooks.
More angles at once.
- 10 finished ads, 9:16 and 4:5
- Up to 2 bodies
- Any mix: two sets, or ten hooks on one body
- Everything in Starter
- About 7–10 business days
Monthly
Monthly$650per month
Founding price. $900 from client four.
A new ad set every week: 20 ads a month.
Fresh ads in your account every week.
- A new 5-ad set every week, 9:16 and 4:5
- Up to 4 bodies
- Swap any week for four reels
- New angles picked with you each week
- Hook scripts written for you to record
- Billed monthly, month to month, 14 days' notice
The body-first guarantee
If you don't approve the first cut (the ad set's body, or the first reel), your deposit comes back. It holds as long as the footage arrives complete.
Add to any order
- Scripts to recordNew hook scripts in your words, with a phone recording guide. Included in Monthly+$50
- Extra bodyA second recording in the same pack+$75
- RushHalf the turnaround+25%
- Reel test1 reel and 9 small variations for Instagram Trial Reels$150
Good to know
- Split paymentHalf up front, half on approval50 / 50
- Formats1:1 on request9:16 · 4:5
- TurnaroundBusiness days, from complete footage~7 days
Prices in USD. Every pack includes two rounds of notes. A change after approval (new footage, a new body or a new direction) is quoted before work starts. Not included: filming, voiceover recording, buying or managing ads, and character or 3D animation.
The process
Four steps, footage to finished videos.
- 01
Send your footage
The raw recording (not the finished ad), or links to your long videos and episodes, plus any b-roll, your logo and fonts. Want brand-new hooks? We write the scripts and you record them on your phone.
- 02
Approve the first cut
We cut the ad set's body, or the first reel, and send it for your notes. Nothing is multiplied until you approve it.
- 03
We build the rest
Five hooks into the approved body with the CTAs rotated, or the remaining reels in the approved look. Captions, zooms, b-roll and sound. Two rounds of notes.
- 04
Post and run them
Finished files in 9:16 and 4:5, each named so you know which hook, CTA or reel it is.
The clock starts when your footage is in.
Two rounds of notes on the variations, one list per round.
On Monthly, this runs every week: a new ad set, four new reels, or a mix, from new footage or new angles on the old.
One editor
Cut by an editor, not a template.
Every video is edited by hand in Premiere Pro: jump cuts land between sentences, zooms land on the words that matter, and the captions follow the voice.
Out of footage for new angles? We write the hook scripts in your words, you record them on your phone with a short guide from us, and we cut them in. You approve every script before you record.
Who it's for
For people who already talk to camera.
If you're on camera in your ads, webinars, podcasts or videos, you have the footage. We turn it into ads to test and reels to post.
- Running ads or posting short-form, or about to
- Someone on camera, or footage of them
- Need new videos every week
- 01CoachesHigh-ticket and group coaching, with webinars and calls full of usable moments.
- 02Course creatorsLaunches and evergreen funnels that need fresh openings every few weeks.
- 03Finance and trading educationMasterclass and webinar funnels where the expert is the ad.
- 04Founder-led brandsProducts sold by the person who made them, talking straight to camera.
- 05Podcasters and YouTubersLong recordings with plenty of short, strong moments inside them.
- —Not a fitIf you need filming, actors or animated explainers, or a guaranteed result. We make the videos, not a promise about how they'll perform.
Questions, answered.
Something else? Email hello@eyasmotion.com.
What's the difference between ads and reels?
Ads are built to test: one body, five openings, a call to action that asks for the click. Reels are built to post: each one stands on its own, with its own hook and an ending that suits your feed. Same footage, same editor, same price per pack: 5 ads or 4 reels.
Can I mix ads and reels?
On Monthly, yes: any week can be an ad set, four reels, or a mix. Starter and Pack are one type each.
What is an ad set?
One body, five hooks and two calls to action. Every hook runs into the same body, and the CTAs rotate across the five, so you get five finished ads that test five different openings. Each ad also comes with a second ending, a comment CTA, so you can post it as a normal reel too.
What footage do you need?
Anything with you on camera: webinars, Zoom calls, podcasts, YouTube videos, phone videos, testimonials or ads you've run before. Add b-roll, your logo and your fonts if you have them. You don't need to film anything new to start, and when you want fresh angles we can write scripts for you to record.
Do you write the hooks?
The on-screen hook text, always, and we find hooks and moments in the footage you already have. For brand-new hooks, we write the scripts in your words; you record them on your phone with a short guide from us, and we cut them in. Scripts to record are included in Monthly and an add-on for Starter and Pack. You approve every script before you record.
How fast is delivery?
About 7 business days for a Starter and 7–10 for a Pack, from complete footage. Rush is half the time for +25%.
What if I don't like it?
The first cut comes first: the ad set's body, or the first reel. If you don't approve it, your deposit comes back. After that, every pack includes two rounds of notes.
Do you run the ads or post the reels?
No. We make the videos; you or your team run and post them. Each file is named so you know which hook, CTA or reel it is.
Can you promise results?
No. Nobody can honestly promise how an ad or a reel will perform. We give you real differences to test and a steady supply to post, so you can find out what works.
Why are the prices this low?
They're founding prices for our first three direct clients, who keep them as long as they stay. From the fourth client, the packs are $300, $500 and $900.
Who owns the videos?
Once the invoice is paid, the finished videos are yours to run and post on any platform, with no time limit. We may show the work in our portfolio unless you tell us not to.
How do we start?
Ask for a free sample. For ads, tell us which ad you're running and send the raw recording behind its opening; we rebuild its first 8 seconds across all three hook layers. For reels, send a long video or episode; we cut one reel from it. Yours to use either way. If you like it, start with a Starter.
Send one video. See what it becomes.
An ad you're running, or a long video or episode. We rebuild its opening or cut a reel from it, free, and it's yours to use either way.
Five free samples a week. Founding prices for the first three clients.